Paul Sacca
Spotify has never revealed how many listeners Joe Rogan has on his massively popular podcast – until now. "The Joe Rogan Experience" has a gigantic audience – triple the size of the next most-listened-to podcast on the streaming platform.
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Photo: Christian Petersen/Getty Images |
In February, the Wall Street Journal reported that Rogan had signed a
new multiyear deal with Spotify worth an estimated $250 million. By re-signing
with the streaming behemoth, Rogan reportedly received an upfront minimum
guarantee and revenue-sharing based on sales of advertisements. The contract is
a three-year deal, according to the New York Daily News.
In a press release announcing the new contract, Rogan
stated:
Cool conversations are a
kind of mental nourishment, and if you’re never around interesting people, and
you don’t get to have conversations with people who are exceptional, I think
it’s almost a kind of social starvation. I think that’s why so many people like
to listen to podcasts — because you can be a fly on the wall and experience the
inner workings of the mind of someone way different than anyone you would
normally encounter in your life.
Also in the press release
regarding Rogan's new deal, Spotify proclaimed him to be "podcasting’s
king," adding that "The
Joe Rogan Experience" is "consistently ranking as the
most-listened-to podcast globally and our users have ranked the show as
Spotify’s Wrapped top podcast each year since 2020."
However, Spotify had
previously never released any actual audience totals for the prolific
podcaster.
In February, Spotify quietly
rolled out a new feature that revealed how many followers each of the podcasts
on the streaming service have.
Bloomberg was the first to report on the new feature, and revealed that "The Joe Rogan Experience" has 14.5 million followers. The gigantic total is nearly three times more than the next most popular program – "TED Talks Daily." In third place is the "Call Her Daddy" podcast with 3.7 million followers.
Scoop: It's a generally accepted truth that Joe Rogan's podcast is the biggest on Earth (!) But how massive is his audience?
— Ashley Carman (@ashleyrcarman) March 21, 2024
Last month, Spotify quietly started testing a feature that discloses how many followers podcasts on the platform have.
His show is almost 3X bigger than… pic.twitter.com/AOkbqOb3rg
Rogan's new deal brings his
entertainment show back to YouTube, where it previously had massive success.
The podcast was yanked from YouTube after Rogan signed his 2020 exclusive deal
with Spotify, which is said to be worth $100 million.
The top three YouTube episodes
include: "Joe Rogan Experience" #1315 – Bob Lazar & Jeremy
Corbell (58 million views), "The Joe Rogan Experience" #1368 – Edward
Snowden (38 million views), and "The Joe Rogan Experience" #1470 –
Elon Musk (33 million views).
Rogan has more than 16.4
followers on YouTube.
Earlier this month, musicians
Neil Young and Joni Mitchell announced they were returning their music catalog
to Spotify after a boycott aimed at Rogan.
Young, followed by Mitchell,
took their music off Spotify for allowing "irresponsible people" who were “spreading lies that
are costing people their lives" regarding COVID-19 vaccines. The shot was
aimed at getting Rogan pulled from the platform for continually questioning the
official coronavirus narrative.
Young walked back his protest
and brought back his music to Spotify.
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"My decision comes as
music services Apple and Amazon have started serving the same disinformation
podcast features I opposed at SPOTIFY," Young said this month.
"I cannot just leave Apple and Amazon, like I did with Spotify, because my music would have very little streaming outlet to music lovers at all," he continued. "So I have returned to Spotify, in sincere hopes that Spotify sound quality will improve and people will be able to hear and feel all the music as we made it."
Paul Sacca, Blaze News, March 24, 2024
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