Jesus Christ will be front and center in an advertisement slated to run during Sunday's Super Bowl LVII, NPR reported Monday.
". . .[W]e’re confident
that as people clearly understand, read, and learn for themselves about who
Jesus is, they’ll find wisdom, hope, and peace unlike any other offered,"
the He Gets Us website
The Super Bowl ad alone costs
roughly $20 million to reach more than 100 million viewers, according to Fortune's estimate.
The larger He Gets Us campaign
is reportedly funded by Hobby Lobby founder David Green, a group called The
Signatory, and other anonymous donors, multiple outlets reported.
The campaign's website
emphasizes that it takes no particular political position nor is it affiliated
with any particular church or denomination.
"We simply want everyone
to understand the authentic Jesus as he’s depicted in the Bible — the Jesus of
radical forgiveness, compassion, and love," the website says.
The Super Bowl ad buy is the
latest installment in a larger, billion-dollar campaign that launched last
year, Christianity Today reported.
"He gets us," is the central message the ad's funders intend to impart. The "He" who "gets us" is Jesus Christ, whom more than two billion Christians across the planet worship as the one and only savior of the world.
The group's ads appeared
during the Grammy Awards last week, which generated considerable
buzz on social media. The 2023 Grammy Awards featured an intentionally
satanic-looking performance by Kim Petras and Sam Smith.
The He Gets Us campaign
initially launched in the form of billboard ads, online banner ads, and a YouTube
channel. The YouTube channel features short, compelling videos highlighting
the ways in which Jesus understands contemporary men, women, and children.
The featured ad on the He Gets
Us YouTube channel is called "Outrage." The 30-second spot uses
black-and-white, contemporary images in a slideshow format. It describes a
"controversial figure" who, though falsely accused of wrongdoing,
chose to quell his outrage and "turn the other cheek." That
controversial figure, revealed at the end of the video, is Jesus Christ.
"I think part of the idea
behind the [Super Bowl] ad is that people have had bad experiences with
Christians, especially in the last few years. And so they want to try and get
the focus off Christians and back to Jesus," Bob Smietana, national reporter for Religion News Service,
told NPR's Scott Detrow.
Smietana clarified that such
groups might include people who felt they were not accepted at church because
of their sexual orientation or political leanings. Others groups might have
felt the same way based on their race. Still others may have felt alienated
from the church based on egregious sexual abuse scandals that recently came to
The Philadelphia Eagles and
the Kansas City Chiefs will face off at State Farm Stadium in Glendale,
Arizona. The game will be broadcast live on Fox in the United States. Kickoff
is at 6:30 ET.
Michele Blood, Blaze media,
February 11, 2023